Mission and History

About Us

Lifestyle Family Fitness health clubs feature amenities such as state-of-the-art cardiovascular and strength training equipment; a variety of group fitness classes for levels ranging from beginners, returning workout enthusiasts, to seasoned fitness veterans; indoor cycling studios; personal training with top-of–their-game-professionals;  clean, sanitary locker rooms; tanning booths and a worry-free Kids' Club staffed with trained LFF personnel. 

Our Mission

Each and every day, help someone feel better.

Our Company History

Lifestyle Family Fitness opened the doors to its first health club in Lakeland, FL in 1982, with a single focus in mind: Provide a fun and friendly experience for each and every member. 

By 1999, the company had grown to seven gyms throughout west Central Florida. And it didn’t stop there. As the word spread, increasing demand meant growth was on the horizon. 

In 2001, Lifestyle Family Fitness founder, Australian-born Geoffrey Dyer, accelerated the company’s expansion through an alliance with Quantum Capital Partners Inc, Ballast Point Ventures (an affiliate of Raymond James Financial) and The Burton Partnership. 

And, in a move to better serve the health club member, the company pioneered the “No Long-Term Contract” policy. This means members enroll on a month-by-month basis – with no long-term contract at any of our LFF fitness clubs. 

Today Lifestyle Family Fitness owns and operates over 30 fitness clubs throughout Florida.